Demographics for Business
Business researchers use demographics (characteristics of a human population) to determine where opportunities exist, to target consumers and to make informed business and marketing decisions. You can access excellent books in the library and much of this information is also freely available on the Web.
- Mergent Intellect This link opens in a new window
Features industry surveys, data on private and public U.S companies, international businesses, and consumers, industry news, facts and figures, executive contact information, and more.
Demographics
- ASAE Gateway to Associations DirectoryAssociations often have demographic information for their members. For example, sports associations may offer demographic and target market information of their members.
- Consumer Expenditure SurveyData on consumer expenditures, income and consumer unit (families and single consumers) characteristics.
- Current Population SurveyShares information gathered in a monthly survey of about 50,000 households conducted by the Bureau of the Census for the Bureau of Labor Statistics (BLS).
- Explore Census DataProvides access to a wealth of population, housing, economic and geographic data from the U.S. Census Bureau.
- International Data Base (IDB), Census
This link opens in a new window
Find tabular data for countries and regions as well as demographic indicators, population pyramids, and source information for countries. Forecast are sometimes available. - Labor DemographicsMakes data that has been collected by BLS available for specific demographic categories including sex, age, race and ethnic origin.
- NationMasterA compilation of data from such sources as the UN, the CIA, the OECD and others, NationMaster can be used to generate statistical maps and graphs on a wide variety of topics. Very useful for generating country comparisons.
- Social Security Fact Sheets for Demographic GroupsOffers fact sheets for all demographic groups including women and young people.
- State and County Quick FactsProvides frequently requested Census Bureau information at the national, state, county and city levels.
- State Population Growth--ProjectionsPopulation projections are estimates of the population for future dates. They are typically based on an estimated population consistent with the most recent decennial census and are produced using the cohort-component method. Projections illustrate possible courses of population change based on assumptions about future births, deaths, net international migration, and domestic migration.
- Statistical Abstract of the United StatesThe Statistical Abstract of the United States. The federal version ended in 2012. It is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.
- World FactbookThis CIA publication is a comprehensive source of facts and statistics for over 250 countries, providing data on each nation’s geography, population, economics, government, and more.
- American Community Survey (From the US Census)Reports on Families, Computer Use, Migration/Geographic Mobility, etc.
