CRITERIA |
SCHOLARLY |
POPULAR |
PROFESSIONAL/TRADE |
AUTHOR |
Researcher, scholar, or specialist with expertise in the subject; author's credentials are provided |
Journalist or staff writer; paid to write articles; may or may not be an expert in the subject |
Usually practitioners and professionals in the field (has subject expertise) |
AUDIENCE |
Experts, scholars, researchers, professors and students in the field |
General public |
Professionals in the field; may appeal to the general public |
PURPOSE |
In-depth report of original research/findings written by the researcher; communicate scholarship |
Current events and general interest stories; may report about other's research; to entertain and inform |
Report current news, trends, and products about a specific industry; share practical information for professionals in the field |
TONE |
Scholarly or technical jargon or terminology |
Accessible and readily understood by a larger audience. |
Professional jargon or terminology |
REFERENCES |
Sources are cited in a bibliography, references, endnotes, or footnotes |
Rare |
Few, if any, sources cited |
REVIEW |
Refereed or reviewed by scholars in the field |
Editor |
Editor |
LENGTH |
Usually 5+ pages; often includes an abstract, goals and objectives, methodology, results, discussion, and conclusion |
Usually short, a few pages |
Usually short, a few pages |
ADVERTISING |
Little to none; occasional ads for professional organizations or publications |
Numerous ads for a variety of products and services |
Many ads for products, services, and organizations related to the profession or trade |
FREQUENCY |
Issues published quarterly, semi-annually, or annually |
Issues published weekly or monthly |
Issues published weekly or monthly |
EXAMPLES |
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ADDITIONAL INFORMATION |
A book review or editorial published in a scholarly journal does not fit the criteria for a scholarly article. |
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