Scholarly |
Yes |
No |
No |
No |
Purpose |
To advance knowledge in a field of study, often in the form of original research or analysis |
To discusses current trends, news and products in a specific field |
To inform, entertain, or persuade on a variety of topics |
To inform, entertain, or persuade regarding news and current events |
Format |
Lengthy articles with abstracts, methods, results, conclusions, and bibliography |
Medium-length articles |
Short and sometimes medium-length articles |
Short articles |
Authors |
Scholars, professors, or researchers in the field |
Staff, scholars, professionals in the field, or freelance writers with subject expertise |
Publication's staff or freelance writers |
Publication's staff, newswires, freelance writers, or syndicated columnists |
Language |
Terminology and jargon of the field |
Appropriate for an educated readership |
Generally simple language |
Generally simple language |
Audience |
Scholars, professors, researchers, college students |
Professionals in a particular industry |
General public |
General public |
Graphics |
Graphics, charts, and photographs included to convey information |
Photographs, illustrations, charts, and tables; may be informative or decorative |
Photographs, illustrations, drawings, charts and advertisements |
Photographs, illustrations, drawings, and charts, and advertisements |
Sources |
Always include in-text citations with reference lists at the end |
Occasional short reference lists |
Rarely lists sources; information often comes from interviews |
Rarely lists sources; information often comes from interviews |
Examples |
Nature, The New England Journal of Medicine, Journal of Communication, Computers & Education |
Adweek, Social Work Today, Minority Nurse, Industrial Engineer |
Time, Newsweek, Sports Illustrated, Popular Science |
New York Times, Wall Street Journal, Washington Post, Winona Daily News |