In the last seventeen months, we have found a book on the retention list for every single academic department at Winona State except for 1) Marketing and 2) Physical Education and Sports Science. Here is one book for both of those departments.
Davis, John A, and Jessica Zutz Hilbert. Sports Marketing: Creating Long Term Value. Cheltenham, UK: Edward Elgar, 2013.
Recap: In 2022, twenty-four Minnesota libraries joined together in a commitment to retain over a half-million print books which are scarcely-held in Minnesota. It is called the Minnesota Shared Print Collection. Here is one of the stories from the Winona State share of the collection.
Surprisingly, the book that discusses the “Got Milk?” marketing campaign of the 1990s is scarcely-held in Minnesota. (But there are more copies in Wisconsin than in the rest of the world combined. What a bunch of cheese heads!)
Manning, Jeff. Got Milk? The Book. Rocklin, CA: Prima, 1999.
Recap: In 2022, twenty-four Minnesota libraries joined together in a commitment to retain over a half-million print books which are scarcely-held in Minnesota. It is called the Minnesota Shared Print Collection. This is one of the stories from the Winona State share of the collection.